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Search Engine Reputation Management (SERM)

What Does Your Online Reputation Say About You?

Search Engine Reputation Management Can Help

You can deliver exceptional quality and customer satisfaction, but one vicious competitor, disgruntled employee or anyone who feels there is a personal incentive for them to blacken your reputation, can initiate detrimental web information to challenge your continuing success.

Communicating your value is challenging; it takes a lot of hours and skill to develop and protect your online reputation and character, which is extremely important to your ongoing success. Companies with extensive work loads don’t need to spend time struggling with waning business due to hostile complaints meant to adversely impact their business.

As a result of the increasing popularity of search engines, Search Engine Reputation Management tactics have become more valuable than ever. Grumblers and grousers, unjustified complaints or embarrassing information can lead to your website being dropped to the bottom of the search.

These “complaint sites” recruit blogging and posting of derogatory statements. Their aim is to defame the company’s reputation as a whole. They make it easy to simply fill out a form and click “submit”. These are then automatically submitted to at least five internet search engines. When a customer does a Google search for your product or your company name, the adverse post on the Rip Off Report will jump to the front page of Google.

Common Problem Sites:

Our Search Engine Reputation Management strategy is very simple: Displace – push down – the negative listings with favorable ones and ones that you can control or influence. With hundreds of analysts and coverage areas, we are the only company that creates forward-thinking research specifically for your role in the organization.

Search Engine Reputation Management (SERM) is a process employed by companies to proactively shield their brands from damaging content brought to light through search engine queries. Some use these same tactics reactively, in attempts to minimize damage inflicted by inflammatory (or “flame”) blogs, forums and other websites. Very few companies have strategies related to managing their “online reputation” even if they have an active public relations team. Having a dedicated team that can monitor and manage this high speed flow of information is critical to maintaining the integrity of your personal reputation, company or brand.

Reputation Guy understands the importance of managing your online brand. We have a great deal of experience in Search Engine Optimization (SEO) — the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results — and have expended our offerings to include services related to protecting your business image from unfavorable publicity and malicious attacks by ex-employees, unhappy customers and dirty competitors. We also work with individuals who have had their names tarnished, including celebrities, professional athletes, politicians, and executives.

When current or potential customers, employees, business partners, investors or other people search your company name, it would give cause for concern if they find negative publicity. This would lead them to form a negative opinion of your company and would stop potential clients from buying your products or engaging your services. No matter what the size of your company it is critical to institute an ongoing effort to protect it. Don’t let your years of good business be wiped out by a negative posting on the first page of Google or Yahoo!

If you need help removing negative or unfavorable publicity that has already been indexed in the search engines, or if you’d like to take preemptive steps to prevent this from happening to you please contact us today!

Our Reputation Guy services are specifically designed to displace the negative articles from the top of the search results, burying them so deep that they will no longer be found.

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Benefits Of Our Reputation Management Service

  1. Gain positive advertising for your company keywords while pushing negative content down.
  2. Control search results and keep negative content from showing up in the future.
  3. Stop people from clicking on your negative information and raising its rank.
  4. Stop most comment and review type sites from showing up on the first pages of your search.
  5. Remove negative links, remove negative comments and get rid of negative web pages.
  6. Expand and solidify your online brand.
  7. Re-establish and/or strengthen your company message.
  8. Place you in vital social networks in which you’ll gain greater validity with your current and potential clients.
  9. Increase traffic to your main website by creating strategic links in external websites.
  10. Helping you become a more transparent company, thereby encouraging clients and potential customers to interact with you more.

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Here Is What We Do

  1. Our company works in partnership with qualified legal specialists to address any violation of copyright, trademark, business name, or other offense to our client. A qualified law firm can issue a cease-and-desist order or take other legal action to force the removal of negative content directly.
  2. Identifying “positive” web pages, blogs, forums, articles or other pages that we control, that can be quickly elevated in the search engine rankings using optimization strategies. These pages blanket and replace negative lists.
  3. Posting hundreds of positive articles, blog, journal and forum entires, news items, press releases and other pages on a steady, on-going basis. These postings offer positive reflections on your reputation – but more importantly, they replace negative postings by taking the top positions on the sites in which they appear.
  4. Creating new, positive content on your site and on sites that we control, and then optimizing this content so that it rises quickly to the top search engine rankings. Our company owns hundreds of sites used for this purpose.
  5. Buying new domains with important, relevant keywords in the URLs, and optimizing these sites.
  6. Continuous reporting, review, and revision of strategy based on concrete web metrics.
  7. We Remove RipOff Report
    We Remove Complaints.com
    We Remove ComplaintsBoard.com
    We Remove ConsumerAffairs.com
    We Remove TheSqueakyWheel.com
    We Remove ConsumerwWebWatch.org
    We Remove My3Cents.com

Thank You for visiting our website.  Please take a moment to check out our Reputation Management packages, starting at just $29 per month.

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